Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition [Andy Sernovitz, Guy Kawasaki, Seth Godin] on *FREE*. Word of Mouth Marketing: How Smart Companies Get People Talking. by Andy Sernovitz Everything You Need To Know. My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth.

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You are what real people experience with your company. And forget about ME trying on shoes! Jim Peake December 1, at 8: Very easy to read. People lined up and drove sernovtiz miles to get fresh Krispy creme donuts. Robert August 30, at 1: Learn more about Andy: Mike Johnston August 29, at 6: Goodreads helps you keep track of books you want to read. This is one of the few marketing books that gives you actual steps to follow, as opposed to merely spouting theory and anecdotes then leaving the reader to figure out how to implement it.

Word of Mouth Marketing: How Smart Companies Get People Talking

Partner with a charity. Buy Now on Amazon. The study has been downloaded marketinv 20, times since being released in mid-May earlier this year.

There are great messages in this book and the book’s wisdom will help you succeed in your online efforts if you just remember the precepts found within it.

This review has been hidden because it contains spoilers. Books by Andy Sernovitz. The anvy already has a field for flagging whether a card is actually owned by sernlvitz user or is “virtual quote, imply that is in a “fantasy portfolio”. Nov 15, Yana Kiselyova rated it liked it Shelves: If you want to understand how to harness interpersonal communication to drive your business, then buy this book.

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Book Preview: Word of Mouth Marketing by Andy Sernovitz

Start using simple techniques that start conversations: Special thanks to Guy Kawasaki for the first review. I have worked for many years in major gift fundraising, and although I began using social media at the request of a major gift donor, I have been teased by colleagues who insist social media is a silly waste of time. Just get through the first part before you give sndy on it.

For example, although campaigns to bring back Star Trek, Moonlighting, Family Guy and apparently Futurama were successful. Quotes from Word of Mouth Mar Leave A Comment Cancel reply Comment. On the business side of the equation, I appreciate Sernovitz’ suggestion that companies partner with non-profit organizations. Give out swag to people, but give them 10x more than they’ll use so they can hook up their friends too.

Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

Lists with This Book. More relevant to industries which can use digital as a strong medium. Assign someone to join those conversations. You and Bob Sutton would get along. You might need to mention this in you privacy policy.

Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz – Google Books

Start or continue your journey by reading this book. He fokuses on people, and how marketing is a “people first” activity. May 21, Richard Hunt rated it really liked it. How to get customers to leave more reviews 4 elements of a great talker program How to create content that can go viral sernovtz defenses against negative word of mouth How to join the online conversation How to measure word of mouth. Measure and understand what people are saying.


The book is short and easy to read. To view it, click here. Thanks for the post. Make THEM the expert in your product. Word of Mouth Book January 6, at 6: You can thrill them with amazing service, blow their minds with remarkable experiences, and inspire them to tell the world about you. For Big Brands http: One thing I didn’t like was that on page he recommends that you use interrupt marketing emails to try and garner attention and have things go ‘viral’.

You are the sum total of what people do and feel when interacting with your stuff. The most powerful word-of-mouth advocates might be the customers…. Word of mouth marketing is so powerful and mouuth but so often overlooked!

The 4 rules of word of mouth marketing The 3 reasons people talk about you 8 detailed case studies The Five Ts of word of mouth marketing 6 Big Ideas: Portable Repeatable ideas one person can repeat successfully.

Disclosure, Editorial, and Privacy Policies. Go the extra mile. As growth of the Internet continues it ancy going to be the first place that many people come to learn about your business and your services.