This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s The Elements of Content Strategy. By Erin Kissane. BACK IN THE WEB’S Pleistocene period, I received an e-mail from a young content strategist. “Excuse me,” she wrote, “but there is a. About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a.

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But the curator field piques my interest. I’ve given this to everyone at my agency who works on the web. Yet, this is always glaringly absent from books about content strategy.

The Elements of Content Strategy by Erin Kissane

A compelling read for both experienced content strategists and those making the transition from other fields. Jason is a tech entrepreneur and talent expert. The length of the book fits in with A Book Apart’s “brief books” formatsbut Erin covers so much in 75 pages that she fulfills all expectations within that space. I think this is definitely a good book to get started with Content Strategy But a curator, in truth, balances the job of an administrator and an artist.

Apr 17, anna b rated it really liked it Shelves: I particularly jived with this book because Kissane also comes from an editorial background with a shared weakness for the Chicago Manual of Style. This year I’m shifting a bit from user education to user awareness, so content strategy seems to be staring me in the face.


There were some great pointers on communicating kisssane and interviewing customer staff, but the world she talked about in this book couldn’t be further from the work environment I find myself in. However, if you are charged with the larger area of what was once called technical writing I hate this term and prefer help contentyou will still have a fair amount of work to do in order to take what conceptualized ot.

A Book Apart 3.

Aug 30, Jonathan Elliman rated it it was ok. For them, there’s really nothing new to learn.

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But if you have the ability to create good content, you’ll have a real advantage over content strategists who do not” It would be nice to one day actually work with a real content strategist, rather than just parts and pieces of them infused kiswane different people.

Then you read Kissane.

The many disciplines that make up content strategy Kissane walks through how content strategy is a fairly new discipline, but it was borne out of several families, including editorial, which is about getting the story right, and being concise and accurate.

The Elements of Content Strategy Some areas like ongoing content ass First chapter is excellent. Want to Read saving…. Strateyy 25, Joe Miller rated it it was amazing. Will the content be as compelling as what I might create myself? To see what your friends thought of this book, please sign up. There’s something highly ironic about trying to write a book about clear, useful communication when your own communication is not particularly clear rrin particularly useful.


Clearly a chinchilla needs a wheelchair ramp, but a chameleon And that good content is supported, meaning there is are plans and resources in place to correct, update and improve it. Books by Erin Kissane. Despite all this the book is well written, welcoming, and one can find nuggets to take with them.

That wasn’t one of the three options. You can read an excerpt at A List Apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of DRM-free ebook files, or both.

Added to this, I found most of the strategy geared around traditional waterfall approaches leements projects. Then they have to design, whether its a comms strategy, a revision to the website, a system for managing video content or growing a blog.

In my role at work, I wear both hats — content creator and content strategist sort of.