Information Systems: A Manager’s Guide to Harnessing Technology v [John Gallaugher] on *FREE* shipping on qualifying offers. This textbook . New! Also check out “Intro to Programming with Swift for iOS Development.” + online videos, quizzes, exercises, and more! Information Systems: A. Information Systems: A Manager’s Guide to Harnessing Technology. by Gallaugher, John GallaugherGallaugher. | Read Reviews.

Author: JoJolkis Nishicage
Country: Jordan
Language: English (Spanish)
Genre: Marketing
Published (Last): 24 March 2018
Pages: 371
PDF File Size: 1.16 Mb
ePub File Size: 11.41 Mb
ISBN: 532-1-82169-962-7
Downloads: 21974
Price: Free* [*Free Regsitration Required]
Uploader: Dak

This book covers the most of useful topics on the subjects. The author does make a very good effort to make the subject engaging.

Information Systems: A Manager’s Guide to Harnessing Technology

Some of the new topics to be added may include topics such as business analytics. In fact an instructor could choose to assign just certain sections or specific articles in the textbook.

Therefore, I gallauggher see this as a negative. Refresh and try again.

Many of the companies used in the examples are US based, but not exclusively. These sections are written like short self-contained articles with learning objectives, key take always, questions and references. Reviews Learn more about reviews. Examples illustrating the concepts discussed are consistently boxed in. Why is Google more profitable than Disney? Overall the chapter order and organization is logical and structured well. Winky marked it as to-read Feb 10, The text is intentionally presented in a very reader-friendly style that keeps the content from being bogged down with IT jargon, but still explains the IT concepts very well.


How much is Facebook really worth? As a matter of fact, the ease by which I could move sections and subsections around was the main reason for my use of this textbook in an e-commerce class despite the fact that the book is written for an introductory information systems course. Comments I plan to adapt and adopt this book for my course, and will add some sections from other open textbooks to make a full content solution.

The text offers a proven approach that has garnered student praise, increased IS enrollment, and engaged students to think deeper and more practically about the space where business and technology meet. Many introductory information systems textbooks are full of technical jargon and acronyms.

Sysems link here is to the Saylor. Chad added it Jun 07, No trivia or quizzes yet. Fast Fashion from Savvy Systems 3. Lists with This Book.

Clear textual and image cues help to identify the different subchapters and sections of the text. Why was Netflix able to repel Blockbuster and WalMart? Creating Killer Assets 4. The text is consistent in terms of its use of the terminology across the chapters. Hala marked it as to-read Jun 03, Each chapter has multiple sections. The business cases may remain relevant for a period of time.

Return to Book Page. And while chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they’ve learned, asking questions like:.

Onformation by dzhu iastate.


The text is clear and consistent, well edited, and written in a single voice. It is difficult to create a comprehensive gallugher that addresses substantive the numerous concepts systes with management information systems. But, I realize that chapters may be assigned in other than the sequence in the text. Yunmu added it Jan 31, This unique opportunity helps provide his teaching and writing with a broad, deep, and continually refreshed perspective on key industry trends and developments.

Information Systems: A Manager’s Guide to Harnessing Technology by John Gallaugher

Inormation of Minnesota Libraries Publishing Language: Organizational references made within the general text are broad enough that they would not have to be removed, but could be updated to informatio recent events. This text covered the concepts it addressed in a substantive manner using a non-technical engaging writing style and exemplary structure. For many textbooks you need to add current articles as additional reading to stay up to the minute in discussing IT.

How does Spain’s fashion giant Zara, a firm that shuns the sort of offshore manufacturing used infromation every other popular clothing chain, offer cheap fashions that fly off the shelves, all while achieving growth rates and profit margins that put Gap to shame?