: No Sense of Place: The Impact of Electronic Media on Social Behavior: Joshua Meyrowitz. Behaviour in its place. Inspirations to understand social behaviour. Goffman’s presentations of self, performances; Medium theory: McLuhan. Meyrowitz’s aim. No matches found. No publications added. Journals. Books. Book Series. Working Papers. If it takes too long to load the home page, tap on the button below.

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Television blurs the boundaries between children and adults because children are now given earlier access to information about those adult issues. Joshua Meyrowitz is a professor of communications at the joshka of Communication at the University of New Hampshire in Durham.

No sense of place: the impact of electronic media on social behavior

How often have you checked your e-mail while on a conference call? He argues that television is a “secret exposing” machine that allows individuals to watch others in an unprecedented fashion. Moreover, it is written in a style that can be read and understood by readers both inside and outside of academia.

Further, he argues that books require a greater degree of literacy and varying levels of literacy and comprehension than does television pp. Thus, each medium possesses its own grammar and how production variables affect elements of content. Views Read Edit Josbua history.

No sense of place: the impact of electronic media on social behavior

According to Meyrowitz, television is the “secret-exposing machine”, letting children in on the “biggest secret of all, ‘the secret of secrecy'”. In the article “Mediating Communication: Such questions have generated endless mehrowitz and speculations, but no thinker has addressed the issue with such force and originality as Joshua Meyrowitz in No Sense of Place. Russia in the Microphone Age Stephen Lovell. Because of the immediacy of information to the common noo about all issues of society, they are now able to closely inspect the image of our leaders, creating a demystification of their presence.


Television, itself a patchwork of ideas, needs his kind of analysis. Fiction and Narrative Derek Matravers. Meyrowitz postulates that television has broken down distinctions between the sexes, enabling women to become aware of public realms of sport, war, politics and medicine and conversely for men to become in touch with their emotional, private side.

Finally, he offers that a medium’s environment is most observable when the medium or technology is new to society. From Wikipedia, the free encyclopedia. Social change has again stimulated the development of major social theory.

Twenty five years later, this generalization still stands as the most provocative summary of the electronic era.

Joshua Meyrowitz

The book richly explicates the quadruple pun in its title: Meyrowitz argues that it is for this reason that children appreciate television so much, it is able to “extend their horizons of experience”.

Different media allow us to incorporate “external perspectives” with which to understand and relate to the local and the distant. Our understanding of contemporary social life has been measurably advanced. Micro-level analysis involves individual and interpersonal situations. Living in the Crosshairs David S.

Thus, positions once revered may lose their mystique and become viewed as commonplace.

placce These modern media help us to establish a much broader concept of the social arena – enhancing our connections to distant people and places and potentially weakening our local relationships, and establishing our locality as a mere “backdrop” for our experiences. The consequence is that they extend their control. His theory explains so much so easily.

Effort is required to establish restricted boundaries around our experiences. Details how electronic media break the age-old link between location and social interaction, thereby undermining the connection between physical place and social “place.

No Sense of Place – Joshua Meyrowitz – Oxford University Press

Once taken-for-granted behaviors are now subject to constant debate and negotiation. All the power and freshness of an adventure novel. Our locality is no longer necessarily the center of our constructed world or the sole source for our experiences in the world. You will be enriched in many ways by reading this important book.


Part I Media as Change Mechanisms builds on the works of media theorist Marshall McLuhan and sociologist Erving Goffman to develop a new, step-by-step theory on how changes in media of communication alter the boundaries of social situations and foster changes in social roles.

Ebook This title is available as an ebook. Macro-level analysis of medium literacy is situated in the societal level. Meyrowitz develops this concept further by examining various techniques used in television and film e.

Content literacy is the ability to senxe and understand an intentional message and intentional and unintentional latent messages; awareness of content genre; awareness of cultural, institutional, and commercial influences; and, understanding that a message are contextual, and therefore interpreted differently by people.

Required reading at all levels.

Then after a few hours on a long boring con call, they started the tape, left the room, and no one realized what happened. It is a stimulating work, with insights springing up on every page like wildflowers on a mountain.

Meyrowitz writes that medium literacy is the “least common form of media analysis. jeyrowitz

Enter the email address you signed up with and we’ll nk you a reset link. Among the most important books on media yet written; a masterful piece of scholarship.