Levendary Cafe: The China Challenge. Levendary Cafe: The China Challenge . case study. Christopher A. Bartlett · Arar Han. Save; Share. Jessica Young Marketing In India and Asia July 27th, Levendary Café – The China Challenge Evaluation: Chinese Market Entry After. Q1) What is your Evaluation of the way Levendary Café has entered the China Market? Introduction I Company Overview I Market Analysis I.

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Focus on the following – Zero down on the central problem and two to five related problems in the case study.

She was thrilled to finally visit this market that held such great potential for the Levendary brand and for her new role as CEO.

Staffed by former strategy consultants, this department sourced new revenue opportunities such as Levendary branded grocery items like coffee, cold cuts, and soups.

However, if the company attempts to enter additional foreign markets, White may not have the time or expertise to manage everything. The EVP of Administration agreed that using non-GAAP numbers from China in the financial reports chinna a risk, and that formalizing the reporting process was a necessary change.

The China Challenge In our live classes we often come across business managers who pinpoint one problem in the case and build a case study vhina and solution around that singular point.

Levendary Café: The China Challenge by on Prezi

Once a foreign office leader is hired, it is important for company to choose a mode of entry into the foreign market.

Caesar salad BBQ chicken sand. In time, Leventhal dropped his original idea of a joint venture with an established Chinese operator, and entrusted Levendary China to Chen, whose energy and entrepreneurial spirit reminded him of an earlier version of himself.

Firstly, Foster must address the reporting issues that the company is currently facing. You can do business case study analysis by following Fern Fort University step by step instructions.

Finance Globalization Health Care. Cite View Details Purchase. It also relayed any recommendations for modifications to the menu or variations in the store “look and feel” to the Concept group for consideration and approval.

Case Study – Levendary Cafe China Challenge | Jessica Young

Their shared commitment to healthful, wholesome eating was embedded in the company’s culture and reflected in its well-known advertising slogan “Tasty Fresh Goodness” or TFG as challehge referred to it. The Marketing group reported to the CCO. These costs included real estate rental, common area maintenance, and energy and waste disposal.


Implementation framework differentiates good case study solutions from great case study solutions. Chen gradually earned the confidence of CEO Leventhal and other key stakeholders.

In addition to these changes, Foster may want to consider adding a position to the executive committee that is responsible for overseeing global growth. Therefore, it is strongly recommended to hire someone who is familiar with the location to lead the foreign office. After refreshing your mind, read cae case study solution critically.

I believe we have a good chance of building a credible foundation of stores and breaking even within a year. By the opening of the 23 location in a Korean expatriate-heavy suburb of Shanghai, all but one sandwich item had been removed from the menu, and replaced by a variety of local dumplings.

Levendary Cafe: The China Challenge

The only places where we can do what Levendary does in the U. After ending the video conference, Foster reviewed the exchange with White.

The most successful foreign fast food chain was KFC, which had more than 3, restaurants in Chinese cities. Indeed, they would determine the future of Levendary China.

This position will aid in the communication efforts between the corporate office and all other foreign offices. About the Author Christopher A. The scope of the recommendations will be limited to the particular unit but you have to take care of the ths that your recommendations are don’t directly contradict the company’s overall strategy. This ensures that all company growth initiatives are being executed at their fullest potential by providing access to valuable resources and knowledge that White and Foster may not be able to provide.

Time line can provide the clue for the next step in organization’s journey.

You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. The China Challenge To keep the brand fresh in the eyes of the customer, the company was also committed to evolving menu choices, typically by featuring in-trend healthy ingredients like pomegranates or quinoa.

In order to be successful in the restaurant franchising business, a company must follow a few key guidelines. Help Center Find new research papers in: Finally, he was passionate about good food, and had long wanted to work in the restaurant industry. Notify me of new comments via email. When we are writing case study solution we often have details on our screen as well as in our head.


Pork dumpling Salmon salad Turkey sand. Its outlets were positioned as high-end casual dining restaurants, and its menu extended well beyond pizza to include scallop croquettes and escargot. Two hours later, Mia Foster got out of the limousine that Louis Chen had arranged to pick her up at the airport. Foster should also sit in on meetings between White and Chen to ensure that she is fully aware of the stage and status of the Chinese market entry initiative.

Key Decisions During her interview process, Foster heard much about the great hopes for Levendary China. Like other quick casual restaurants, Levendary promised more wholesome choices challege its quick service cousins and a more informal self-serve dining experience than its casual dining relatives.

Although, both locations need to work together, it is also vital to allow the foreign office some freedom to make necessary decisions that work challenbe the new market.

An affluent middle class, a large increase of women in the workforce, and a growing lifestyle trend to eat out all supported growth in the Chinese food services industry, which increased from RMB 1.

Lastly, it is important to protect the integrity cnina a companies reporting structure. Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Levendary Cafe: The China Challenge Case Study Analysis & Solution

She explained how concerned she and White had been about Steele’s report. Foster felt strongly that this would not be a sustainable practice as the China operations grew into a larger portion of total revenue.

Managing International Operations and Marketing As shown in Exhibit 1, Mia Foster must make several changes both in China and tthe the corporate office if she wishes to successfully expand into the Chinese market, while maintaining a positive brand image and reputation. Foster was ready for this conversation.

It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.